Blockchain

Can Blockchain Solve Advertising's Supply Chain Transparency Issues?

It’s time for advertisers to demand more

With a blockchain backed peer-to-peer network, achieving transparency in the digital advertising supply chain is possible.Courtesy Getty Images
Headshot of Chad Andrews
By Chad Andrews

April 18, 2018

If you follow all the hype around blockchain, you may be led to believe the technology is the answer to all our woes.

Headshot of Chad Andrews

Chad Andrews

Chad Andrews is global solutions leader, advertising and blockchain at IBM.

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