Can Blockchain Solve Advertising’s Supply Chain Transparency Issues?
It’s time for advertisers to demand more
With a blockchain backed peer-to-peer network, achieving transparency in the digital advertising supply chain is possible.
Getty Images
If you follow all the hype around blockchain, you may be led to believe the technology is the answer to all our woes.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
