Digital Storytelling

Can Augmented Reality Breathe New Life Into Banner Ads?

Early executions show a boost in engagement, CTR

Taking a page from the leader of the free world, companies want to use AR to make digital ads great again.Courtesy Home Depot
By Lisa Lacy

April 20, 2018

The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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