Performance Marketing

Can Apple Do for Wearable Ads What Facebook Did for Mobile?

Marketers predict brands will latch onto smartwatches

By Christopher Heine

January 6, 2015

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company to reveal a programmatic offering for wearables in the last few months, coming on the heels of FitAd's debut with Amtrak.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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