Can Anyone Compete With Facebook and Google for Small-Business Advertisers?

‘You only have time for one or two platforms’

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe’s executive director, said he was spending too much money on print without verifiable results, and he couldn’t make last-minute changes.

Facebook, even before it catered to small and midsize businesses (SMB), solved his problem. He began using Facebook organically before his business could even buy ads. Now, the tools are so comprehensive that it’s “far and away the most effective and powerful means of connecting content with spectators that will benefit from it,” Gallant said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.