Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Cameo wants to expand access to the celebrity spokesperson.
They were once a fixture of local TV spots, usually featuring linemen hawking sofas, or a pitcher making the pitch for used cars. In recent years, celebrity endorsements have been restricted to the businesses with the deepest pockets—namely, major corporations. But Cameo wants to broaden the horizons of pitchmen and spokespeople to more small and medium-sized businesses—and, in doing so, create a new revenue stream.
Cameo is best known as a platform that lets celebrities from A-list to D-list sell customizable video messages to fans.