Facebook Adds Seven New Calls To Action For Mobile App Install Ads

Facebook’s mobile application install ads have been a successful tool for brands and developers to drive users of the social network to install their apps, but what about getting them to return? The seven new calls to action for mobile app install ads announced by Facebook Tuesday are aimed at doing just that.

Facebook’s mobile application install ads have been a successful tool for brands and developers to drive users of the social network to install their apps, but what about getting them to return? The seven new calls to action for mobile app install ads announced by Facebook Tuesday are aimed at doing just that.

The new calls to action, which will be rolled out over the next week are:

  • Open link.
  • Use app.
  • Shop now.
  • Play game.
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