Call of Duty and Sony Led Pre-E3 Conversations on Facebook

Zelda took the top spot among female game characters

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The Electronic Entertainment Expo (E3) is being held in Los Angeles Tuesday through Thursday. Ahead of the video game conference, Facebook examined how its users were talking about games (and interacting with game-related content) on its platforms.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in