Cadbury Launches Social Music Game to Reach Facebook Users


We’ve seen more and more branded social games showing up on Facebook, as marketers try to use game features to promote their products. The latest is Cadbury’s Dairy Milk chocolate brand in Australia, with the rhythm game Cadbury Freida Smooth Moves.

Cadbury is one of the largest confectioners in countries including Australia, New Zealand, Canada, and England (as well as in a few select US stores). The game, it is based on a Cadbury commercial starring the dancing cow Freida, and it is clearly intended as a viral means to advertise the milk chocolate products.

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