Cadbury Breaks Out Of The Box With Round YouTube Video Campaign

Earlier this month, Cadbury Australia transformed YouTube with a new campaign that threw out the traditional rectangular video player and made it round. The video player transformation is part of a “Ready to roll” campaign for Cadbury’s Dairy Milk Rollpack, rolled out in collaboration with Saatchi & Saatchi Australia. The round videos were featured on Australian YouTube at the beginning of the month and have been causing a stir ever since.

Cadbury’s custom round YouTube player is the first of its kind.