These BuzzFeed Videos Are Unexpectedly Impacting Local Businesses Around the World

One series visits restaurants in a range of price points

From taco trucks to ice cream sprinkled with edible gold, the video team at BuzzFeed’s Worth It has seen—and eaten—it all.

Worth It follows BuzzFeeders as they try three similar foods at three different price points to determine which was their favorite.

“I like how involved the audience has become,” said Steven Lim, a BuzzFeed video producer who in 2016 discovered that his passion for going on food adventures matched what the audience wanted to see. “Comments sometimes rise to the top that will make us try something we wouldn’t normally do, and it helps us optimize the show without pandering too much.”

Worth It lives on YouTube, which has allowed it to amass a global following of fans, something that other food/travel shows on cable networks can’t easily do.

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