BuzzFeed's Big Plans for Politico's Ben Smith

Site has quietly expanded into original reporting

Late last night, the news that Politico writer Ben Smith would be joining viral content site BuzzFeed as its new editor-in-chief sent waves through the media sphere. The partnership seemed unlikely, to say the least: Smith, who joined Politico at its launch five years ago, has made a name for himself as one of the site’s top bloggers on politics and media news. BuzzFeed, meanwhile, has made its own reputation as a source of cute animal photos and Web memes.