BuzzFeed Tries Growing Its Own Memes

Site beefs up staff to in attempt produce original content

From oh-so-adorable animal photos to celebrity memes, BuzzFeed has made a name for itself as a top curator of viral content. But can it also succeed as a place to find original content?

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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