BuzzFeed Shares the Secret to Its Video Success

Get on mobile or leave the space

It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy of 1.1 billion views. And 50 percent of its video views come via mobile, said Jonah Peretti, BuzzFeed CEO, at his company's NewFronts presentation in New York on Monday.