BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities

Edwin Wong will focus on research and insights

BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's head of partner insights, as its new vp of research and insights.

Wong will report to BuzzFeed's CMO and chief creative officer Frank Cooper and joins a team of 15 staffers who focus on research and insights. In addition to working with brands and advertisers to extrapolate data on campaigns, he'll also help develop BuzzFeed's own audience insights.

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