BuzzFeed Makes First Acquisition, Buys Kingfish Labs

Company brings Facebook data expertise to social publisher


With so much focus on its editorial endeavors, BuzzFeed keeps it fairly quiet on the product and development side.

Yet for the much-hyped online publisher, there is work happening behind the scenes. Today, with its acquisition of Kingfish Labs, a Facebook data company, BuzzFeed opened up the kimono slightly, delivering a glimpse inside potential social growth and revenue strategies.

Kingfish and BuzzFeed hail from similar backgrounds as BuzzFeed CEO Jonah Peretti and Kingfish's founders Jeff Revesz and Rob Fishman all worked at the Huffington Post, which Peretti helped to co-found.

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