BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

CMO Frank Cooper talks scale at SXSW

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.