BuzzFeed Launched Tasty as an Experiment. It’s Turned Out to Be a Stand-Alone Star

A recipe for success with mobile-first videos

Video: John Tejada; Editor: Nick Gardner

Tasty struck while the Facebook pan was hot.

This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.