Tasty struck while the Facebook pan was hot.
It started as a way of testing BuzzFeed’s distributed content strategy when those Ice Bucket Challenge videos were going viral three years ago. Since then, it’s become a model for how digital publishers can create mobile-first videos, monetize that content and diversify revenue.
“They kept evolving as food became such a passion point for this younger millennial/Gen Z base,” noted John Wagner, group director and head of published media at PHD.
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