BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos

Lee Brown on measuring and monetizing the video boom

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Who Lee Brown
Current gig Chief revenue officer, BuzzFeed
Previous gig Global head of brand partnerships, Tumblr
Age 42

BuzzFeed reportedly made over $100 million in revenue in 2014. How will you sustain that? 
Video is a significant opportunity. We have a dedicated team from the sales and operations sides that are producing five-and-a-half times more releases than last year, and we've grown our investment into the teams 340 percent. International is another one. As we open up and grow with our editorial departments, the opportunity for us to come in and monetize the traffic and the audience is something we are going to be focused on.



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