Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
BuzzFeed will acquire HuffPost from Verizon Media, the two companies said today in a joint statement. BuzzFeed CEO and founder Jonah Peretti, who also co-founded HuffPost—then known as Huffington Post—in 2005, will lead the venture.
The acquisition is part of a broader agreement between the two companies that includes technology sharing, cross-platform content promotion and a cash investment from Verizon Media into BuzzFeed, according to The Wall Street Journal. Verizon Media will continue to manage ad sales for HuffPost, and the companies plan to jointly pursue advertising opportunities.