Publishing

'Shrinkage Seems Inevitable' in BuzzFeed and HuffPost Deal

One analyst called the acquisition a 'defensive horizontal merger'

BuzzFeed announced the acquisition of HuffPost this week.Getty Images, BuzzFeed, HuffPost
By Lucinda Southern

November 20, 2020

BuzzFeed’s acquisition of The Huffington Post is a well-timed, shrewd move by CEO Jonah Peretti, but it’s unlikely to lead to top-line growth, according to analysts and media onlookers. But in such tough prevailing advertising conditions, that’s actually OK. 

Lucinda Southern

Lucinda Southern is Adweek's media editor.

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