How Much of BuzzFeed’s Editorial Budget Is Devoted to Facebook?
More than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.
According to internal BuzzFeed documents obtained by Gawker, more than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.
And if that sounds like a lot, the percentages were a lot higher in the previous three years, albeit based on lower editorial budgets.
Gawker reported in a post on its TKTK blog that BuzzFeed’s editorial budget for the first six months of 2014 was $10,449,422, and its cost of revenue—which Gawker said is mostly made up of money spent to buy traffic on Facebook and other websites on behalf of its advertisers—was $5,818,808 over the same time period.
For the prior three years, according to Gawker, the figures were:
- 2013: Editorial budget of $11,739,790, cost of revenue of $9,907,232.
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