Social Pro Daily

How Much of BuzzFeed’s Editorial Budget Is Devoted to Facebook?

More than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.

By David Cohen

August 13, 2015

According to internal BuzzFeed documents obtained by Gawker, more than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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