How Much of BuzzFeed’s Editorial Budget Is Devoted to Facebook?
More than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.
According to internal BuzzFeed documents obtained by Gawker, more than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.