How Much of BuzzFeed’s Editorial Budget Is Devoted to Facebook?

More than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.

According to internal BuzzFeed documents obtained by Gawker, more than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.

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