Social Pro Daily

How Much of BuzzFeed’s Editorial Budget Is Devoted to Facebook?

More than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.

By David Cohen

August 13, 2015

According to internal BuzzFeed documents obtained by Gawker, more than one-half of BuzzFeed’s skyrocketing editorial budget was devoted to buying traffic on Facebook in the first half of 2014.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
You Might Like

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}