BuzzFeed Didn't Need TV to Make a Mighty Fine Election-Night TV Show for Millennials

Joined forces with Twitter for a new kind of coverage

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

On Tuesday night, BuzzFeed News showed the Twitter audience what election night coverage could look like for millennials.

Meatballs, Ken Bone and Scandal's President Fitz all made an appearance on the broadcast, as did many other prominent pop-culture figures. DeRay Mckesson, one of today's leading civil rights activists, stopped by to talk to the panel, while Ben Carson came by the studio earlier in the day for a prerecorded segment.

BuzzFeed's choice to stream the huge event with Twitter made sense for both brands—each could use a bit more credibility when it comes to hard news.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in