BuzzFeed, CNN Launch Co-Branded YouTube Channel

Zeitgeisty site sees news as next step in media company evolution


BuzzFeed and CNN are launching an entertainment and news video channel for YouTube today, The Wall Street Journal reported. The channel, CNN BuzzFeed, will host videos designed to be shared via social networking, including mashups of both current and archival CNN footage.

BuzzFeed plans to make an eight-figure investment in the video platform over the next two years.

Best known as a purveyor of viral content, BuzzFeed boasts 60 million unique users and already has a substantial presence on YouTube; in the past nine months alone, over 400 years of BuzzFeed video has been watched on its six YouTube channels.

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