Bustle Digital Group Taps New York Times’ Elizabeth Webbe Lunny as First EVP of Revenue

She had been vice president of media and publisher of T Magazine

elizabeth webbe lunny bustle evp
Elizabeth Webbe Lunny begins her new role at BDG on Sept. 30. Provided

After a number of recent acquisitions, Bustle Digital Group is continuing to build out its executive leadership team with the addition of Elizabeth Webbe Lunny as executive vice president of revenue.

Lunny joins BDG after more than three years at The New York Times, where she served as vice president of media and as publisher of T Magazine. She had previously been head of digital and integrated sales at Rodale Inc. (now owned by Hearst Magazines), and associate publisher at Condé Nast.

Lunny will report to Jason Wagenheim, chief revenue officer at BDG, when she begins her new role Sept. 30.

“BDG has established itself as a leader in the millennial digital space across a broad spectrum of consumer passion points,” Lunny said in a statement announcing her hiring today. “Jason and his team have achieved substantial revenue growth and scale, which is remarkable given the current marketplace conditions. It’s an exciting time to join BDG as we look to the next chapter.”

In her role, Lunny will oversee driving revenue at all levels of BDG and run the day-to-day with the sales team. Wagenheim, meanwhile, will focus on building the brand and developing new revenue streams, including acquisitions, according to the company.

At one point, BDG owner Bryan Goldberg said he wanted 12 to 15 brands in the portfolio. Lunny joins BDG after it has already gobbled up a number of media properties, including Inverse, The Outline and Mic.

“As we continue to grow and expand our portfolio and product offerings, we’re excited to bring in more senior sales leadership talent,” Wagenheim said in a statement. “We’ve grown from a $25 million business in 2016 to $100 million this year, and given our recent acquisitions and the strong performance by our core sites, we expect even more extraordinary growth in 2020.”

BDG’s portfolio includes Nylon (with plans to revitalize the print product), The Zoe Report, Gawker.com (which it intended to bring back, but those plans have been paused), Flavorpill Media, Bustle, Romper and Elite Daily.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.