Bustle Digital Group Has Been in the Business of Acquiring Publications. Now, It’s Creating Them

Why BDG thinks its new CMS will draw readers and entice advertisers

Bustle Digital Group's new look
BDG went live with the framework today with a new tech site called Input. Bustle Digital Group

Key Insights

Bustle Digital Group has a reputation of swooping in on media’s dying door and “saving” titles by purchasing them for pennies on the dollar. But now, the publisher is reinventing itself as a modern media organization, creating its own publication and a new and improved, custom CMS to be used across its portfolio for a cohesive feel for readers and advertisers.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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