Bustle Digital Group Has Been in the Business of Acquiring Publications. Now, It's Creating Them

Why BDG thinks its new CMS will draw readers and entice advertisers

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Bustle Digital Group has a reputation of swooping in on media’s dying door and “saving” titles by purchasing them for pennies on the dollar. But now, the publisher is reinventing itself as a modern media organization, creating its own publication and a new and improved, custom CMS to be used across its portfolio for a cohesive feel for readers and advertisers.

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