Bustle Digital Group Has Been in the Business of Acquiring Publications. Now, It's Creating Them

Why BDG thinks its new CMS will draw readers and entice advertisers

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Bustle Digital Group has a reputation of swooping in on media’s dying door and “saving” titles by purchasing them for pennies on the dollar. But now, the publisher is reinventing itself as a modern media organization, creating its own publication and a new and improved, custom CMS to be used across its portfolio for a cohesive feel for readers and advertisers.

BDG’s plans to save itself from the same fate as the publications it cobbled together lie in its CMS, called TypeSet, which is structured around a feature BDG is calling a “card story” format that offers the newsroom a new type of storytelling and the ad sales team a new space to entice advertisers.

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