Key Insights
- BDG's first new website is Input.
- The CMS includes a new card story format to entice advertisers.
- It's a play to lean even deeper into branded content.
Bustle Digital Group has a reputation of swooping in on media’s dying door and “saving” titles by purchasing them for pennies on the dollar. But now, the publisher is reinventing itself as a modern media organization, creating its own publication and a new and improved, custom CMS to be used across its portfolio for a cohesive feel for readers and advertisers.
