Bustle Digital Group Acquires Tech and Science Site Inverse

BDG already includes a slew of other digital media brands

Giant greedy man hugging/keeping all buildings to himself
Bustle Digital Group has a new acquisition. Getty Images, Inverse, Bustle Digital Group

Bryan Goldberg is making additional moves in digital media. Goldberg’s Bustle Digital Group has acquired Inverse, a tech- and science-focused website, the company said today. Financial details of the agreement were not disclosed.

The acquisition represents yet another for Goldberg and BDG, which gobbled up a number of digital media brands (many of them for relatively cheap prices), including Nylon, The Zoe Report, Gawker, Flavorpill Media, Mic, The Outline, Bustle, Romper and Elite Daily.

This move also reunites Goldberg with Dave Nemetz, who each worked to found Bleacher Report before it sold to Turner. Nemetz, Inverse’s founder, will join BDG as Inverse’s evp.

“Inverse exists to spark curiosity about the world around us, and we are thrilled to continue that mission with BDG,” Nemetz said in a statement. “With the shared resources and larger platform that BDG offers, we can amplify our coverage of the ascendant thinkers and doers who are endeavoring to build a better future.”

The new group of tech and science brands will be overseen editorially by Josh Topolsky, who joined BDG from The Outline. This morning, there were five employees laid off from Inverse, including three business and two editorial positions that covered innovation. There are no additional layoffs planned at BDG.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.