Bustle and WikiHow Are in the Super Bowl, Kind Of

The two publishers will be mentioned as part of a Google ad

It’s rare for media companies to advertise in the Super Bowl. With 30-second spots that run above $5 million, you could see why. But this year, Super Bowl viewers with sharp eyes will see the names of two unlikely participants: Bustle and wikiHow.

Publishers have waded in these waters before, like last year’s ad from The Washington Post (bankrolled by owner Jeff Bezos, the spot was originally for the billionaire’s space company Blue Origin) and 2018’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in