Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume.
Developer advocate Jon Cipriano introduced adaptive rate limits in a blog post, saying that the feature allows accounts to send up to five DMs via the Twitter application-programming interface over a 24-hour period in response to DMs that they have received.
Conversocial CEO Joshua March reacted positively to the introduction of adaptive rate limits, saying, “Twitter DMs, like Facebook Messenger and other private messaging channels, are growing rapidly as one-on-one customer service channels, outpacing traditional channels like email and chat for many brands.
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