Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race
As public relations professional we are constantly extolling the virtues of listening to the public.
Sadly, many brands feel most comfortable being A-type personalities and feel as if they must own the marketing room whenever they decide to walk into it. What does the public want? Why, we’ll tell them what they want. Though this strategy exudes confidence, it also requires significant energy and a product and service to back up a grandiose brand promise.
Telling the public what they want is like teaching a cat to play golf.
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