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Chances are, if you’ve ever heard of the Stevenage Football Club, an unheralded team in the fourth tier of the English soccer league, it was because of Burger King‘s sponsorship.
BK’s 2019 backing of the team led to the “Stevenage Challenge” social media stunt that encouraged gamers to play the club on the FIFA EA Sports game, sign big-name players and share their successes online. (The campaign won a One Show award for its originality.)
Now, the Stevenage women’s team is getting a similar treatment, and Burger King is even altering its logo to support inclusivity in the sport.