Burger King Becomes Burger Queen to Sponsor an Obscure Women’s Football Team

BK promotes inclusivity with latest stunt to support Stevenage FC

stevenage jersey
A player dons a Burger Queen jersey. Burger King

Chances are, if you’ve ever heard of the Stevenage Football Club, an unheralded team in the fourth tier of the English soccer league, it was because of Burger King‘s sponsorship.

@kobrie kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.