Burger King and Sainsbury's Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Circular format shows creative potential

Nearly a year ago, Snap announced Spectacles, its high-tech sunglasses that records video, thanks to an integrated camera, from the wearer’s eye-level perspective. Spectacle’s branding potential has consistently intrigued marketers, as they can utilize the devices to create either organic or PR-driven buzz on Snapchat, Snap’s flagship property.