Publishing

Bumble Is the Latest Challenger Brand Getting Into the Publishing Business

The 100-page Bumble Mag comes out Friday

Bumble released its first magazine.Via Bumble
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By Sara Jerde

April 4, 2019

Another challenger brand is getting into the publishing business. Bumble, the dating and networking app, is launching Bumble Mag, a lifestyle publication, in partnership with Hearst Magazines’ branded content studio, HearstMade.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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