Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
The most important thing to remember when pursuing holistic personalization is that the effort is about the customers—not the brand, channel or product. If you don’t know much about your customer, how could you pamper them?