Building a Persona Menu for Effective Messaging

Lack of imagination is the only limitation when it comes to personalization

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The most important thing to remember when pursuing holistic personalization is that the effort is about the customers—not the brand, channel or product. If you don’t know much about your customer, how could you pamper them?

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