Building an Ad Network Inside Facebook: Q&A with SocialCash CEO Rob Jewell

Since the Facebook Platform launched two years ago, Facebook has taken a relatively open approach to third parties interested in building advertising networks on the Platform. One of the companies that has been active on Facebook ever since the Platform launched is Washington, DC-based SocialCash, which has now entirely focused its efforts on Facebook. We recently spoke with SocialCash CEO Rob Jewell about the current state of the market, the recent Facebook policy enforcement actions that were taken against other Facebook Platform ad networks, and SocialCash’s plans going forward.