How to Build a Successful Thought Leadership Program
This is a guest post by Curtis Sparrer, principal at Bospar.
This is a guest post by Curtis Sparrer, principal at Bospar.
Doing executive thought leadership is tough.
I recently spoke to expert Troy Scarlott of YapStone, who has years of experience leveraging CEO and executive experience to build brands’ thought leadership programs. I asked him why thought leadership programs were important for companies, how companies should go about building a successful thought leadership program and what impact a Trump presidency is likely to have on the whole concept of thought leadership.
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