Marketing and Sales

Building a Center of Excellence for Customer Engagement — Part 2

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By Kevin Joyce

This is Part 2 of a two-part posting on how to create and organize a center of excellence (CoE) for demand generation and customer engagement. In Part 1, we highlighted that one must define the capabilities that will exist within the CoE and talked generally about the people involved. In this post, we will discuss the inputs and outputs to the CoE and what driving for excellence means, in practice.

CoE Inputs and Outputs

So let’s say you’ve decided to create a Customer Engagement CoE, within marketing, and they will drive all your inbound and outbound campaigns, engaging with prospects and customers.

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Headshot of Kevin Joyce

Kevin Joyce

Kevin Joyce is VP of strategy services for The Pedowitz Group. He's a marketing executive with 34 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 16 years Mr. Joyce has worked with many companies on their revenue marketing and demand generation strategies. With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing.

Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. He has been VP of Marketing Strategy with the Pedowitz Group for more than six years. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA from the University of Portland. Connect with Kevin on LinkedIn or email him at kevin@pedowitzgroup.com. Download TPG’s new white paper: 'TPG ONE: A New Approach to the Customer Journey.'

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