Buffalo Wild Wings Sets Up Its 360-Degree Video With Brett Favre TV Spot

Campaign also includes Snapchat geofilters

There’s no telling how long tonight’s Super Bowl is going to last, but Buffalo Wild Wings is taking credit for if it goes longer than expected.

For its 30-second pregame ad, the restaurant teamed up with Brett Favre, placing the Hall of Fame quarterback in an alternate universe, one in which he’s forever doomed to analyze why he let so many interceptions happen in his career. The spot shows the former Packers star throwing footballs at scarecrows, trying to make sense of the impossible, until a pair of Twilight Zone-type men show up to explain why unseen hot wings were working against him.

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