Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos

A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty adults last year. And hey, there's probably room for more than two brands when it comes to the ironic beer-drinking marketplace.