Buddy Media Report on Facebook Page Posts: Shorter Is Better, but Avoid URL Shorteners

Page management company Buddy Media has released a study based on 200 of its clients illustrating best practices for Facebook Pages looking to increase their fan base’s engagement — the volume of Likes and comments their posts receive. Key findings include: posts of 80 characters or less receive 27% more engagement, posts on Thursdays see the most engagement across industries, and posts including a full-length URL bring in three times as much engagement as posts using URL shorteners such as bit.ly.