Buddy Media acquires Brighter Option to bring ad management to software suite

Social media management software company Buddy Media acquired Facebook Ads API partner Brighter Option as a way to provide a comprehensive software package for marketers, the company announced today.

Buddy Media now offers Facebook ad creation and optimization tools along with its social publishing, moderation, analytics and application software. The company says it chose to acquire London-based Brighter Option over 20 other ad partners because it wanted to buy technology and a team, not an agency.

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