BTS Invades Messenger From Facebook, Instagram via TinyTAN

A new custom chat experience debuted prior to the release of the new album from the K-pop superstars

TinyTAN is a group of characters based on the seven members of BTS and their distinct personalities Messenger From Facebook/Instagram/TinyTAN

K-pop superstars BTS are set to release new album BE Nov. 20, and Messenger From Facebook, Instagram and TinyTAN teamed up on a custom chat experience for fans worldwide.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.