BTS Invades Messenger From Facebook, Instagram via TinyTAN

A new custom chat experience debuted prior to the release of the new album from the K-pop superstars

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

K-pop superstars BTS are set to release new album BE Nov. 20, and Messenger From Facebook, Instagram and TinyTAN teamed up on a custom chat experience for fans worldwide.

The experience can be activated starting Wednesday on Messenger and Instagram Direct if the latter has been updated to the new messaging experience.

Users of both platforms can activate the theme by accessing chat settings, tapping “Theme” and selecting TinyTAN, after which they can:

  • Share emojis and anticipated songs from BE, as well as customize their message reaction, in TinyTAN-themed chat rooms.
  • Set


Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in