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Bleacher Report founder Bryan Goldberg made a big announcement Tuesday in a post on tech website PandoDaily: He had raised $6.5 million to launch Bustle.com, the first women’s site to combine serious issues with style and entertainment. “Isn’t it time for a women’s publication that puts world news and politics alongside beauty tips?” he asked.
The rest of the announcement was widely panned as patronizing, tone-deaf and generally disastrous. Among other faux pas, Goldberg held a Q&A with himself in which he assured readers that “we believe that a partner-track attorney can be passionate about world affairs and celebrity gossip … And there is nothing wrong with that.”