Facebook Introduces Browser Tab Alerts
Internet browser tabs that are open to Facebook now show the combined number of new notifications, friend requests, and messages you have awaiting view. The indication numeral appears between the word “Facebook” and the name of the specific page you’re viewing. Users can now tell if they have fresh Facebook activity, even if viewing another tab.
This change increases the power, and likely the click-through rate of these types of alerts. As multitasking while using Facebook becomes common, this method of drawing users away from their email or web search to check each individual alert could significantly increase engagement.
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