Brooklyn Roasting Co. and IBM Are Letting You Track Your Coffee on the Blockchain

The pop-up is also helping explain the technology to customers

Brooklyn Roasting Co.'s pop-up at Smorgasburg offered customers a chance to track their coffee beans on the blockchain. IBM

This past Saturday at Smorgasburg, an open-air market in Brooklyn, N.Y., a dozen or so people in their mid-20s and 30s queued inside a large shipping container, which had been cut in half, that served as the location for a pop-up coffee shop hosted by Brooklyn Roasting Co.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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