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This past Saturday at Smorgasburg, an open-air market in Brooklyn, N.Y., a dozen or so people in their mid-20s and 30s queued inside a large shipping container, which had been cut in half, that served as the location for a pop-up coffee shop hosted by Brooklyn Roasting Co.
So far, none of this should be surprising, considering Brooklyn’s love of food and coffee. Nor should it be surprising that in the age of pop-up shops that there would be a coffee pop-up amid the 100 local food vendors who feed between 20,000
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