Branding

Brilliant Marketing: Why Thomas Edison Was Light-Years Ahead of His Time

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By Kevin Joyce

Ask the average American to name an inventor, and inevitably most will cite Thomas Edison. But did you know he had extraordinary skills as a marketer and brand manager? I recently watched the PBS film on Thomas Edison and was surprised by his brilliant marketing mind. Here are a few examples:

First, Edison branded everything with his name, his face, and his signature. He understood that he was himself the essence of the brand. And he promoted the name on every product and in every advertisement.

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Headshot of Kevin Joyce

Kevin Joyce

Kevin Joyce is VP of strategy services for The Pedowitz Group. He's a marketing executive with 34 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 16 years Mr. Joyce has worked with many companies on their revenue marketing and demand generation strategies. With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing.

Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. He has been VP of Marketing Strategy with the Pedowitz Group for more than six years. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA from the University of Portland. Connect with Kevin on LinkedIn or email him at kevin@pedowitzgroup.com. Download TPG’s new white paper: 'TPG ONE: A New Approach to the Customer Journey.'

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