Performance Marketing

'Brides' Overhauls Strategy With Bimonthly Schedule

Plans to increase digital and mobile presence

Headshot of Emma Bazilian
By Emma Bazilian

August 2, 2012

Two years ago, Condé Nast closed two of its three bridal books—Modern Bride and Elegant Bride—and doubled the frequency of Brides, the remaining one, to monthly. Now, Condé is reversing course, returning to a bimonthly schedule in 2013.

Headshot of Emma Bazilian

Emma Bazilian

Emma Bazilian is Adweek's features editor.

Recommended articles
Related Articles

Performance Marketing

After 37 Years of Adweek’s Hot List, We’re Changing Up the Way We Honor Publishers

By Emma Bazilian

Performance Marketing

Q&A: Elle Decor’s New Editor in Chief on the Elements of a ‘Stylish Life’ and What Does Well on Instagram

By Emma Bazilian

Performance Marketing

Wired’s New Editor in Chief on Why Tech Reporting Is More Important Than Ever

By Emma Bazilian

Performance Marketing

Q&A: Sports Illustrated Editor Chris Stone on Scoops, Social and the Swimsuit Issue

By Emma Bazilian

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Maximize the Value of First-Party Data for Today and Tomorrow


Subscriber Onboarding and Engagement Done Right


Why Brands Should Embrace Supply Path Optimization Now

You Might Like


First-Party Data Is Great, But It’s Not Enough

By Rob Armstrong, VP of Product, Eyeota


Are You Having ‘The Privacy Talk’ With Your Marketing Partners?

By Foursquare


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence