Performance Marketing

‘Brides’ Overhauls Strategy With Bimonthly Schedule

Plans to increase digital and mobile presence

By Emma Bazilian

August 2, 2012

Two years ago, Condé Nast closed two of its three bridal books—Modern Bride and Elegant Bride—and doubled the frequency of Brides, the remaining one, to monthly. Now, Condé is reversing course, returning to a bimonthly schedule in 2013.

Emma Bazilian
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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